This is the story of two
business people, call them Frank and Pete, who
are
equally adamant about making money on the 'net.
They read the papers. They see article after
article about how the Web is a transforming
technology
changing everything it touches. They want to
increase their business
profits through the Web. So far, so good.
The first division of the world is those who are
on the 'net and those who
are not. Increasingly those without a Web
presence count for nothing.
But the second division takes place amongst those
who are on the Web and is between those who have
a Banner Exchange and those who don't. That's why
the story of Frank and Pete is important.
Because Frank and Pete are friends, when Frank
learns about the Banner Exchange (which anyone
can do by going to TRAFFIC CENTER.) he tells Pete about it.
Pete, however, is too busy with "stuff"
to take a look. Frank, however, determined to
make money, "gets it" right away and
purchases a Banner Exchange. This is the
illuminating story of what happens to them
next...
What A Banner Exchange Is,
How A Banner Exchange Works
In its simplest terms, a Banner Exchange is
software enabling people
worldwide to exchange banner ads. We all
understand the concept of swaps
between two people; we all do them. The game gets
really interesting,
however, when hundreds of thousands of people are
involved. For this, a
computer is necessary. The Banner Exchange is run
by that computer.
To understand what a Banner Exchange is and can
do, start by going to
worldbannerexchange This is the
"mothership" for each Banner
Exchange. Before entering, take a good look at
it. Check out the links on
the left hand side of the first page; check out
the 4 button banners at the
bottom of that page.
Now follow the directions, get a free membership
to the World Banner
Exchange and enter your own banner. (Don't have a
banner to enter? No
problem! World Design Services at worlddesignservices will create one for you for
a modest price.)
Once your banner is in the system, you'll be
displaying the banners of
other Banner Exchange members at your site... and
they'll be displaying
your banner (whose wording you can change
whenever you like) at theirs. The
more you show the banners at your site, the more
your banner is shown at
other members' sites. The computer, strictly
impartial, determines the
formula by which this is done.
Note: a word about the actual banner ad. Your
banner should be as targeted
as possible to the people you really want to
attract. In as few words as
possible, you need to make it clear to the reader
the benefit you're
offering and the action step he needs to take to
acquire it. Say you're a
dentist in Toledo, Ohio who wants to promote his
practice in the local
area; (the Banner Exchange works equally well for
you whether you're
selling locally or worldwide). Your banner could
say, "In Toledo, Ohio? Get
your teeth cleaned FREE! Click for details!"
In other words, you make your
target-area clear as well as providing an
inducement for immediate action.
On the other hand, if you're selling something
with a universal market --
like a worldwide business opportunity -- your
banner ad should reflect
this, hence "Make money with non-spam
e-mail. Find out how!" or "Get
1,000,000+ hits to your website DAILY! No
kidding! Click for details!"
How The House Benefits
If you've ever been to Las Vegas, you know who
profits from gambling. All
you've got to do is look at the palaces the
companies have built for their
establishments, and you know the House is the big
winner. So it is in the
banner and link exchange businesses. In this
business, that's because the
House tacks on a "strip banner" to the
bottom of each banner displayed by
each member.
That strip banner displays the House's logo and a
message like "Get your
banner on 200,000 websites worldwide --
FREE!" An individual clicking on
this strip banner is taken either to the House's
website or to an e-mail
form so that the House picks up another prospect
lead.
The value of this strip banner is immense, not
only because the numbers in
circulation grow exponentially but because
1) the message can be changed
whenever you like which means
2) you can sell the strip
banner to advertisers whenever you like...
or just keep it for yourself and rack up the
profits and benefits.
The House also benefits because it can make the
entire operation profitable
through the sale of additional Banner Exchange
advertising. This includes selling
1) the links on the left hand
side of the main page. How many should you
sell? That's a personal matter. You can, in
theory, sell an unlimited
number, although that makes you main page quite
long. Our advice? Consider
selling 5-10 of them. If you sell just 5 for as
low as $50 per month,
you've comfortably exceeded the amount you'll
need to purchase the Banner
Exchange. (Cost: $2499.95 per year). If you sold
five, you could keep 5 for
yourself and your own lead-generating messages.
2) the four button banners at
the botton of the main page. As your traffic
expands, you should increase the cost of these
button banners. You may
start by selling them for $100 a month... but
within 60 days your monthly
charge should advance to $250 per month... then
go up 60 days later to $500
per month and then, 60 days later, to $1000 a
month. In short, just as in
all real estate, the rent you charge depends on
location -- and TRAFFIC!
3) the large space in the
middle of the main page. Because this space is so
prominent and because it must be seen by all
traffic, you might start at
$500 per month and raise this rent rapidly as
your traffic expands.
Let's look, then, at a conservative income
projection for your Banner
Exchange when you're just starting out.
Sale of 5 links at $50 per month x 12 months =
$3,000
Sale of three button banners at $100 per month x
12 months = $3,600
Total initial revenues: $6,600 less $2499.95 cost
of Banner Exchange =
$4100.05 PROFIT at
inception.
Note: in this scenario you have decided to retain
at least five links, one
button banner, the main page central banner, and
the strip banner all for
your own use. In short, you have decided to make
your Banner Exchange
profitable from the first moment but to
concentrate on building your own
traffic and selling your own products and
services, thereby deriving
substantial additional advantages.
Up Until Now YOU Couldn't Be
The House!
Until the advent of the Worldprofit Banner
Exchange Plug-In, there was no
way you could have the advantages of the House,
short of coming up with
literally millions of dollars to hire the
programmers, get the equipment
and run the entire operation. Thus,
unsurprisingly, only a few people
derived the benefits from banner and
link-exchange programs. And we are
talking VERY CONSIDERABLE VALUE, TOO. When
Microsoft acquired The Link
Exchange, for instance, the price paid was well
in advance of $100,000,000.
Not bad for a part-time job! In short, just as in
the gambling industry, a
very few people got very, very rich.
Worldprofit, Inc. could have done the same thing.
But, instead, Worldprofit
Co-Founder and Senior Webmaster George Kosch
asked himself and his
Co-Founders a different question:
"Why," he said, "couldn't we
create the
Banner Exchange as a plug-in, meaning that it
could be installed for
everyone worldwide, thereby opening the
incredible advantages of a Banner
Exchange to any business, organization or
individual, large or small,
wherever they're located?" Why, indeed! And
so out of one simple and
profound question a revolution on the Internet
was born.
This revolution is easy to understand. Instead of
a few people having a
Banner Exchange, deriving all the benefits,
because of the technology used
in creating the Banner Exchange
"plug-in" anyone can now have their own
Banner Exchange installed on their domain,
thereby becoming the House and
deriving its advantages. (Note: you must have a
Worldprofit domain to have
the Banner Exchange installed as a
"plug-in".)
Now, just like the big Las Vegas Houses, YOU
derive the benefits from the game.
You sell all the links.
You sell the button banners.
You sell the main page central banner space.
It's YOUR message that's carried on each and
every strip banner worldwide,
thereby generating an ever-growing traffic
stream, enabling YOU to sell
more of your products and services.
In short, you become a player with nothing but
unlimited opportunity to enjoy!
Your Banner Exchange Is A
Perpetual Traffic & Money Machine!
Your Banner Exchange is a perpetual traffic
machine. It never stops
running. It never stops growing. You need to
understand how this works.
Say that you're on the Internet now and that you
get one prospect lead
every few days. That's sadly typical of what
happens to lots of people and
why so few make any money whatsoever on the 'net.
If this trend continues,
you'll continue to make no money. Now say you get
a Banner Exchange. Your
job immediately becomes ensuring that that one
lead gets a free banner ad
in your Banner Exchange.
Try a simple invitation: "To get your free
banner ad, go to (URL of your
Banner Exchange)". Or you can up the offer
by saying, "Get your free banner
ad today, and we'll give you a free 25-word ad in
our ezine. Just let me
know when you're signed up to get your free ezine
ad!"
The minute your prospect enrolls at the Banner
Exchange, the game changes
-- in your favor. You are on the road to gigantic
traffic, because at that
moment you have set in gear your own perpetual
Traffic and Profit Machine!
You're not working alone any longer to generate
traffic. The person who has
enrolled in your Banner Exchange will now be
displaying your banner ad at
his site.
The next person who visits your site, you do the
same with. AND the next
person who clicks on your banner at the other
individual's site, you also
make the invitation to. Within a day or two,
you've now got three or four
sites displaying your banner, carrying your
message; (you can now see, I'm
sure, just how important your banner message is
since it must be a lure to
attract the maximum number of people and get them
to click on that message
to come to your site.)
How fast can your traffic grow? That depends on
you and your ability to
motivate people to get a FREE banner ad from you.
At Worldprofit it took
just ONE week to build traffic to over 1,000,000
hits a week; it took two
weeks to build it to 100,000,000 hits a year. And
it took just 3 months to
build it to over 1,000,000,000 hits a year!
Moreover that growth, it must
be stressed, continues apace. THERE IS NO LIMIT
TO THE TRAFFIC GROWTH THAT
CAN OCCUR WITH YOUR BANNER EXCHANGE! That growth
is infinite!
Your Banner Exchange is a PERPETUAL TRAFFIC AND
MONEY-MAKING MACHINE. There
is NO LIMIT to the number of free banner accounts
you can give away. That
number is infinite. This means that there is NO
LIMIT to the amount of
traffic you can grow, prospect leads you can
generate, or sales you can make.
All for just $2499.95 a year! Amazing!
Now Back To Frank And Pete...
Well, Frank got this message; indeed, it
profoundly excited him with the
traffic and profit possibilities. Frank, like so
many millions of people
worldwide, was frustrated with the slow growth of
his traffic, the
resulting slow growth of his Internet sales, and
the considerable amount of
time he had to spend trying to get traffic to get
so very little in return.
In short, he was a typical baffled netpreneuer.
But Frank, unlike Pete, was
ready to make a change, to seize the potential of
the Banner Exchange and
to put it to work for him.
Like so many Banner Exchange owners, Frank
started by inputting his own
banner at http://www.worldbannerexchange.com Then
he reviewed all the
material about it at TRAFFIC CENTER He understood that he could
make the entire Banner Exchange instantly
self-financing, pre-selling sufficient links and
button banners to do so. And he was determined to
give away just as many free banner exchange
accounts (to people he encounted both on and off
the net) to launch his traffic as possible.
Pete, however, was too busy "making a
living" to see the Big Picture, to
get the vision, or to bother understanding what
the Banner Exchange could
do for him. Sure, he says he wants to make money
on the 'net. But, while he
diddled around with his website from time to
time, occasionally adding some
new information, every once in a while sending
out an e-newsletter or
posting a few ads, he just couldn't be bothered
to understand what the
Banner Exchange could do to dramatically increase
his traffic. In short, he
muffed it.
Frank understood that to launch the Banner
Exchange as the Perpetual
Traffic & Profit Machine, you had to give
away free banner ads and
accounts. This wasn't so difficult to do given
the fact that there are
millions of people on the 'net and that these
numbers grow every single
day. Frank did a few simple things to stimulate
traffic:
1) He added these words to his
signature file: "Get your banner ad on over
200,000 websites worldwide -- FREE!" then
included the URL of his Banner
Exchange. He added these words to his printed
stationery, envelopes,
printed newsletter, catalogs, brochure, etc. In
other words, he maximized
the return on his investment in these marketing
items.
2) He invited each person on
his email list to get a free banner ad from him.
3) He swapped ads with a number
of ezines, so that their readers could grow
his traffic by taking him up on his offer of free
banner ads.
4) Each time he spoke to a
prospect or a customer, he invited that
individual to get a free banner ad from him.
5) He registered his Banner
Exchange in all the search engines. (This is a
service provided by Worldprofit which you can
find at TRAFFIC CENTER )
Within a week, Frank had already given out 100
free banners and Banner
Exchange accounts and already had 10,000+ banner
exposures, thereby
resulting in new prospects coming into the system
who he likewise gave free
banner ads and accounts to, thereby increasing
his traffic still more. In
short, within just a matter of a few DAYS Frank
was already well and truly
launched with his own personal Perpetual Traffic
& Money Machine -- his own
Banner Exchange -- a Machine that never stops,
always grows, delivering
your prospects to you 24 hours a day, 365 days a
year.
Note: this is where it pays to write really good
client-centered language for your links and
button banners. Say, for instance, that you're
selling truck parts. Your main page banner could
simply say, "Got a truck? Get any truck part
-- and we mean ANY truck part -- from us!"
That drives the point home quite nicely and
ensures that you will get one truck owner after
another clicking on that advertisement to get
your information. Not only is each of these
people a prospect for your truck parts... but
they can also sign up for a free banner, thereby
further increasing your presence on other
peoples' websites and, as a result, generating
even more traffic and prospects for you!
And What Of Poor Pete?
As should be obvious by now, Pete, when
confronted with the choice to get a
Banner Exchange and create a Perpetual Traffic
& Money Machine or do
nothing, made a very bad decision. The minute
Fred had just ONE person
registered for his Banner Exchange, who posted
just ONE banner for him,
Pete was already behind in the race for riches.
Pete, of course, could
advance any number of "reasons" for not
taking action: he didn't feel well,
the Internet was a fad, his wife needed him to go
shopping, the kids had to
have braces, all "dog ate my homework"
excuses. But the fact remains that
Fred was ahead by 10,000 banner exposures after
giving away just 100 free
banner accounts... and Pete was behind. What's
more... EVERY DAY THEREAFTER THE DISPARITY
BETWEEN THE FORMERLY EQUAL FRIENDS AND BUSINESS
ASSOCIATES WOULD GET WORSE WITH FRANK GROWING AND
GROWING... AND PETE DEAD IN THE WATER!
The minute Frank launched his Banner Exchange his
position changed once,
for all, and to his dramatic advantage. Every day
his prospects would be
coming to HIM. He wouldn't be wasting time, the
way too many business
people waste theirs, FINDING prospects; instead,
he'd be able, because of
the growing number of prospects finding him, to
spend his time accessing
prospects, discovering whether they are, indeed,
ready, willing and able to
purchase his products and services.
While Pete was wasting money by running expensive
ads, doing mailings,
sending faxes, and everything else that eats up
valuable money, reducing
profits and wasting time, Frank, by contrast, is
accessing prospects and
determining which of them are worthy of his time
and attention. In short,
Frank would be making business decisions and
reaping increasing profits --
while Pete was chasing his tail and scratching
his head, wondering what was
going on!
So, What's It To Be:
Increasing Prosperity On The Web With Your Own
Banner
Exchange OR Staying Clueless & Paying A
Terrible Price For It?
You know, what you don't know can hurt you. If
you don't know about how a
Banner Exchange works and your competitors are
using one, you're finished.
They'll be able to dance rings around you,
increasing the number of their
prospects and sales while substantially
decreasing the cost of doing
business, thereby further increasing profits.
This is already happening
right now.
The Internet has already dramatically altered the
landscape, transforming
the way business is done. On the Internet, the
Banner Exchange has given
those who have it an unbeatable
traffic-generating advantage, an advantage
that increases daily and which those without it
can NEVER overcome. In
short, the Banner Exchange creates an elite class
of Web-savvy people who
grow richer daily, romping home to victory while
those without this
incredible traffic-generating tool languish and
die, often clueless about
what is squeezing them out. It's how the
dinosaurs must have felt at the
Rise of the Mammals! And it's why the people with
Banner Exchanges will
build palaces as luxurious as any built by the
Vegas casino owners, while
those without scrimp to pay their mortgages.
The question is, then, not whether you want a
Banner Exchange or not, but
do you want to prosper or die on the Web. It's as
simple as that. Those
without a Banner Exchange may do some Web
business, but it will be trivial
and very costly in terms of time and resources.
Those with a Banner
Exchange literally own the world.
So, reader, are you smart Fred, whose traffic,
prospect leads and sales
grow daily, exponentially, giving him a thrilling
market advantage... or
are you Pathetic Pete, soon to be dead, and
frustrated because he probably
knows it?
The choice is open to each and every citizen of
the Web. It's open to you.
Get a Banner Exchange and you have seized the
future for your own advantage
with your traffic, and all that means, growing
every single day until,
inevitably, you have MILLIONS of visits every
single day.
Fail to act and you will spend much time
justifying to yourself why you
made such a dumb, dumb, life-diminishing mistake.
For as William Gladstone,
the only person to be four times British Prime
Minister said in a different
context: "Excoriare aliquis nostris ex
ossibus ultor. You cannot fight
against the future. Time is on our side. The
great social forces which move
onwards in their might and majesty... are against
you!"
Unless you find your own extinction somehow
congenial, get your Banner
Exchange today. TRAFFIC CENTER
Harvard-educated Dr. Jeffrey Lant is Co-Founder
of Worldprofit at
WorldProfit, now hosting hundreds of
millions of visits yearly.
To become a dealer for the Banner Exchange and
all Worldprofit
products, go to TRAFFIC CENTER
To get further information about profiting from
your own Banner Exchange,
MailTo:Webmaster@Global-Abundance
.
To get a free subscription to Dr. Lant's
"Marketing Hot Tips" newsletter,
MailTo:DrJLant
And to see Dr. Lant's "Sure-Fire Business
Success" Catalog go to
TRAFFIC CENTER
Visit
The Global Abundance Super Mall Complex
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